The rationale behind promoting quick and easy weight loss and fitness is to sell a product and make money. Fit, healthy people with “beautifully sculpted” bodies simply do not get that way from 8 minutes of effort per day.

The testimonials of “ripped” body builders and “athletes” that sell their image as easy is clearly disingenuous. What this does is give the average, suffering overweight person no sense of reality and what it is going to take to succeed at healthy, long-term weight loss.

The first step that all overweight people have to take is to be honest with themselves. You need to accept the fact the road ahead will be difficult. By doing this you lay the foundation to build the type of inner strength you will need to persevere and succeed.

The marketing of programs such as “ 8 Minutes in the Morning” by Jorge Cruise are not realistic for the average person with a high body mass index. A more comprehensive plan is needed to change your behaviour, eating habits and exercise patterns.